warehouse to public assembly usage according to building code, creative, budget, and timeline. Collaborated with architects and contractors to convert 17,000 sq.
Collaborated with web developer and ticketing vendor to maximize design capabilities of pre-designed templates for consistent brand messaging. Led informed marketing campaigns based on ticketing and marketing data. Project managed creative teams to deliver effective messaging through short films, social media, web, CRM, and print.Integrated immersive actors to create dynamic and human-centric moments. Designed organizational systems, hired and trained +100 staff for operations and theatrical performance.
Co-developed a social media strategy that challenged industry norms by staying in-world and utilizing platforms to expand storytelling scope.Concepted storylines and creative designs for 20 immersive sets and aligned experiential flow according to operational and business goals.Developed and led implementation of creative and business strategies by studying the intersection of market and cultural trends.Formulated business and creative pitches with CEO/Creative Director for capital raise.Throughout the creative and operational process I: In a world where “selfie-museums” became mundane and content shifted from the static grid onto video stories, our 3-person team analyzed consumer data and its cultural context to develop an immersive entertainment experience for the new experiential market.Īfter the development and strategy phase, our team quickly scaled to +100 people and my objective was to communicate and activate our creative strategy across Production Teams, Theatrical Teams, Operational Teams, Marketing Teams, and Vendor Partners.Īs we neared launch, I accepted the additional role of Head of Operations to operationalize our creative and lead ongoing marketing and communications initiatives to drive ticket sales. Sold +40K tickets, generating $1.7M in revenue in 8 monthsįrom concept to launch, I worked directly with our CEO/Creative Director and Head of Production as a Creative Strategist, Producer, and Head of Operations.Interactive sets and installations were enlivened by a cast of immersive actors, who embodied fantastical storylines that blurred the lines between fantasy and reality. Upon entering their room, guests soon discovered the portal into the alternate dimension of “Elsewhere” and were transported back into 1966 where they experienced a whimsical version of reality. A bustling cast of eccentric motel staff guided guests through check-in, setting the stage with whispers of magical happenings and lore of the motel’s past. "What we want to share with people, and what we want them to experience matters more now than ever before.Creative Strategist and Head of OperationsĮlsewhere at the Madcap Motel was a viral experiential entertainment experience in Downtown Los Angeles. "People have been so deprived of anything entertaining, anything fun," Solomon told Localish. You don't know what to expect behind each door, and you're going to have a good time regardless of how old you are," says Jacob Burress of Temecula. There is something for everyone of all ages and video and photography is strongly encouraged. "We are about the story and how it makes you feel." "I believe what sets us apart is the storyline, and the fact that we are not a place where we are just about the photos," says Founder and Creative Director, Paige Solomon. There you will enter an alternate dimension they call "Elsewhere", where you can explore hidden passageways, uncover hidden rooms and interact with the motel staff for a unique adventure. The 18-room motel currently occupies a 17,000 sq ft space in Downtowns Arts District. LOS ANGELES - Madcap Motel is LAs newest immersive walk-through experience.
MADCAP MOTEL CODE FULL
The Madcap Motel in Downtown LA is full of visual oddities and whimsical wonders.
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